I think this also works:
Podcasts should be short. 30min is actually too long.
Don't take yourself seriously.
Be whimsical.
Be Chunky.
Don't Ramble, Be organized.
Cram, cram, cram as much good stuff as you can into the time. Our minds move quicker than your mouth, so do you best to pack your podcast full of goodness and move quickly.
Be regular, but only if you've got quality.
Get decent audio!
Get a buddy.
Make that buddy a member of the opposite sex. Not required of course, but there's something about the dynamic between a man and a woman. The best podcasts I listen to have a man and a woman.
Have show notes on your blog.
If you're doing interviews, don't be Charlie Rose. In other words, shut your stupid face and let your guest talk.
20 Ideas for a Great Podcast
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