And here is the second part:
Don't interview Jason Fried (boring person).
Try to be natural.
Don't be scared to throw a show away.
Do some editing.
Use music..
Verbally identify your podcast.
Put an iTunes.
If you have something important/valuable to say, get something out there. It may not be perfect, but if you've got great content, some omissions from the above list are tolerable.
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